Hardcore Gamers Need a Marketing Campaign

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No, not so that we can lord our elitism over the loathsome “casuals.” Heck, you may
even be a casual gamer, and that’s completely fine. I have plenty of casual gamer
friends, and I respect them as people even if they don’t spend as many hours frantically
trying to frag random strangers as I do. Consider this, though (warning: theoretical
rhetoric ahead): Casual gamers are most likely to play games that have big marketing
campaigns, right? Games like Modern Warfare and Mass Effect.


I have nothing against either Modern Warfare nor Mass Effect. I think both are fantastic
games. Our problem occurs when people that have little experience and investment in
games invest in companies that turn around and treat people with more investment in
games (such as me and possibly you) like crap. “But Cheetah, didn’t you just indirectly
say you support Activision, a company that clearly fails to respect the average gamer,
by enjoying Modern Warfare?” Yes, I did. I must admit that as of right now, Activision is
teetering on the edge between “I’ll buy their games on sale” and “total boycott.” I won’t
name names, as other experienced gamers can identify at least one of the companies
that helped inspire this article.

Here’s what needs to happen. Instead of hardcore/experienced gamers insulting
and trashing other people based on their (admittedly uneducated – I’m not being
condescending, just observing) choice of purchases, it’s the gaming community’s job
to show casual gamers that there are developers and publishers that will give them
more and respect them more than the companies that we don’t like. In theory, this is
the easiest way for me and you to influence the gaming economy and support good
developers and publishers even after we’ve bought their game and gifted it to a friend or


  1. I loved Red Faction Guerrilla. I played Armageddon for about an hour and was so fed up with the linear story, I dropped it and never looked back. I think you hit the nail on the head with your comments. There are lots of mixed signals in the game that don’t really keep you that involved. In Guerrilla you had motivation to destroy every possible thing that you could. You were rewarded for it, and it mattered to your story. In Armageddon, you destroy things simply for the fun of it. It has absolutely nothing to do with the story. I also didn’t understand the gun thing that rebuilds whatever you destroy. Doesn’t really make it as fun to destroy things. It’s kind of like being a pyro without the risk of catching anything on fire. They really dropped the ball with Armageddon IMO.

  2. TheGameCheetah

    The repair gun is like a development godsend and a cheat at the same time. Destructible environments are obviously a huge factor in Armageddon. Throw in the magnet gun, and… whoops. Suddenly, you can no longer make destructible terrain that you have to walk over. Enter the repair gun. Admittedly, it feels rather gimmicky and adds a huge “awesome” factor, but doesn’t seem to serve much purpose beyond giving you a way to Ctrl+Z your inevitable oopsies.

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